Rashida Houston

We specialize in providing comprehensive human resource services to small businesses. Our team of experts can help you with everything from payroll and benefits administration to employee relations and compliance. With our personalized approach and dedication to client satisfaction, we are the perfect partner for any growing business.

Candidate Sourcing & Lead Generation

Passive candidate sourcing via LinkedIn
Resume mining from job boards (Indeed, Monster, etc.)
Boolean search string creation & optimizatio
Sourcing from GitHub, Stack Overflow, Behance, etc.
Creating targeted candidate lists by job title/industry
Competitor talent mapping and poaching lists
Diversity-focused talent sourcing
Entry-level and campus talent pipeline building
Executive search research (name generation)
International talent sourcing
Remote talent sourcing specialization
Niche platform and community sourcing (Reddit, Discord, Slack)
Building lists of open-to-work professionals
Referrals & alumni database mining
Internal database refresh (rediscovering forgotten leads)

Outreach & Engagement Services

Custom cold email messaging for outreach
LinkedIn InMail template development
Messaging A/B testing for response optimization
Email warm-up sequences for brand awareness
Setting up email drip campaigns (Lemlist, Instantly, etc.)
Building automated LinkedIn outreach workflows (Phantombuster, Waalaxy)
Tracking outreach open and response rates
Calendar booking integration in outreach
Personalized Loom video scripts or intros
Initial candidate screening message templates

Market Research & Data Services

Talent market mapping and competitor analysis
Salary benchmarking reports
Location-based talent availability reports
Identifying high-turnover companies as sourcing targets
Job title keyword variations and market synonyms
Skills-based talent targeting strategy
Analyzing client’s Glassdoor/Indeed reviews for branding improvement
Recruiting channel performance comparison
Industry trend reports (emerging roles & skills)
Job description keyword and structure analysis for sourcing effectiveness

Process, Tech & Tools Setup

Sourcing workflow automation (Zapier, Make, etc.
ATS candidate upload & tagging support
CRM/pipeline management in Notion, Airtable, etc.
Setting up and optimizing sourcing tools (Gem, SeekOut, HireEZ)
LinkedIn Recruiter Lite or Navigator training
Browser extension training (ContactOut, AmazingHiring, Lusha, etc.
Creating Chrome bookmark folders or sourcing toolkits
Tech stack audits for sourcing optimization
Candidate tracking dashboards
Custom lead scoring system for candidate engagement

Consulting & Strategic Services

Top-of-funnel sourcing strategy development
Employer branding recommendations for sourcing
Creating candidate personas & ideal profiles
Creating a sourcing playbook for in-house recruiters
Training internal teams on modern sourcing techniques

Rashida Houston

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